Evaluation Task 4 - Who is our Target Audience?

What is your favourite film genre?

What do you expect to see in a thriller?

Results included: Suspense, Action, Violence, Guns, Anticipation, Plot twists.

Which thriller is your favourite?

What was the last thriller you watched?

• Results Included:
• Shutter Island
• Pulp Fiction
• Hanna
• Silence of the lambs
• The Hunger Games
• Flight
• Inception
• The Dark Knight Rises
• Taken
• Now you see me
• The Conjuring
• The Godfather
• We Need To Talk About Kevin
• The Town
• The Shining
• The Ring

Would you watch a drug related film?

I have learnt that our primary target audience consists of people between the ages of 16-30 and that the thriller genre is popular throughout the age groups and that it is not gender specific although it is commonly assumed that women are less interested in the genre.

Based on the results of the Questionnaire I have created four Social Network profiles that show our target audience.

Name: Ellie Heap

Age: 23

Hobby's: Clubbing, Meeting Friends, Listening to music, Watching Film

Education: BA in Business

Job: Works for Brain Net

Music: Pop, House and Rock

Favourite Films: The Proposal, Star Trek Into Darkness

Favourite TV Shows: Brooklyn Nine-Nine, Arrow, Desperate Housewives

Name: Rob Pearson

Age: 24

Hobby's: Going out with friends, Listening to music, watching films, Traveling

Education: BA(Hons) in Music Production and Business

Job: DJ at Radio One

Music: House, Hip-Hop, DnB, Pop

Favourite Films: Avengers, Thor 2, Oblivion

Favourite TV Show: Suits, Scandal, Two and a half Men, Big Bang Theory

Name: Simon Woodward

Age: 19

Hobby's: Going out with friends, Rugby, Football, Hockey, Listening to music, watching movies.

Education: Freshman at University of Kent

Job: Currently doing a part time internship at Simmons & Simmons Law Firm

Favorite Music Genre: EDM, Rap, Pop

Favorite Music Artist: Eminem, Jay-Z, Avicii, Calvin Harris, Dada Life and Flo Rida

Favorite Films: The Avengers, Skyfall, Man of Steel, Iron man 3, The Wolverine, Fast and Furious 6

Favorite TV Shows: Breaking Bad, Hawaii 5-0, Arrow and Family Guy.

After Uni: Wants to become a Lawyer.

Name: Grace Smith

Age: 22

Hobby's: Clubbing, Seeing Friends, Traveling, Listening to Music and Watching Movies

Education: Doing Masters Degree at the Royal Academy of Music

Job: Works part time at Starbucks



Music: House, Pop, Indie, Rap

Favourite Films: Shawn of the Dead, Taken 1&2, Five-Year Engagement, Legally Blond

Favourite TV Shows: Desperate Housewives, Gossip Girl, Nikita, Hawaii 5-0

After Uni:Wants to be a session Singer

Our target audience is varied and not age specific, the have varied interests in a range of different films but are particularly interested in the gangster film. Our film shares many similarities with other crime/gangster films such as 'Layer Cake', 'Lock Stock' and 'The Sweeney' therefore I have researched the stats on IMDB to confirm whether our audience is the same as theirs.



Here are the target audiences for films that are similar to our thriller: 

Layer Cake 

This clearly shows that the majority of the audience for Layer Cake is men aged between 18-29. 














Blow 

This also shows the majority of the audience to be men between the ages of 18 and 29. 
The majority of the other films that we have looked at appear to have a mainly male audience that is between the ages of 18 and 29. Therefore we should be aware that men between 18 and 29 are mostly likely to be the ones viewing our thriller. We wanted to target our thriller at a vast range of people with one thing in common, their love of thrillers. Our target audience will be anyone above 15 as it may not be appropriate for children younger than that. Bearing in mind that are audience is most likely to be men we have tried to appeal to the male population. This includes danger and violence which is stereotypically what men like to watch